Data Analytics: Practical Guide to Leveraging the Power of Algorithms, Data Science, Data Mining, Statistics, Big Data, and Predictive Analysis to Improve Business, Work, and Life

Improving Customer Experience: Data can also be gathered from
customers in the form of feedback about certain business aspects. This
information will allow a company to alter business practices, services, or
products to better satisfy the customer. By maintaining a bank of customer
feedback and continually asking for feedback you are better able to
customize your product or service as the customers’ needs change. Some
companies send customized emails to their customers, creating the feeling
that they genuinely care about their customers. They do this most likely
because of effective data management.