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Fundamentals-of-Management-8th-Edition-Ricky-Griffin-978-1285849041

470
Part 5:
Controlling
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Within operations, managerial control ensures that resources and activities achieve
primary goals such as a high percentage of on-time deliveries, low unit production cost,
or high product reliability. Any control system should focus on the elements that are
most crucial to goal attainment. For example, firms in which product quality is a major
concern (as it is at Rolex) might adopt a screening control system to monitor the prod-
uct as it is being created. If low-cost, large quantities are a higher priority (as is the case
at Timex), a postaction system might be used to identify defects at the end of the system
without disrupting the manufacturing process itself.
For the past several years, Boeing has been grappling with problems in launching its
latest major passenger airplane, the Boeing 787 Dreamliner. During its early develop-
ment, the 787 was hailed as the most commercially successful new plane of all time.
Airlines around the world preordered over 900 of the planes at a cost of $178 million
each before they ever took a test flight, based on its projected fuel efficiency, passenger
comfort, low maintenance costs, flexibility, and other major design elements. Boeing
subcontracted out the design and assembly of major components of the 787 to firms in
Japan, Italy, South Carolina, and Kansas but did not impose adequate coordination across
these various suppliers. As a result, subassemblies did not fit together properly, there were
numerous quality and delivery issues, and myriad other problems occurred. Indeed, the
first test flights for the plane were years late, largely because of supply chain issues;
the first plane delivered to a U.S. airline was not completed until 2012. And the airplane
continues to have manufacturing defects pop up periodically. Clearly, then, poor supply
chain management can be disastrous, especially for major new products.
12

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