Company name: pepsi company logo

COMPANY NAME: PEPSI
COMPANY LOGO:

1. 
   INTRODUCTION
   

1. 
   Company background
   

The soft drink Pepsi was developed by Caleb Bradham, a pharmacist and businessman from Duplin County, North Carolina. He coined the name "Pepsi-Cola" in 1898 while marketing the drink from his pharmacy in New Bern, North Carolina. As his drink gained popularity, Bradham founded the Pepsi-Cola Company in 1902 and registered a patent for his recipe in 1903. The company was incorporated in Delaware in 1919. Bradham's company experienced years of success leading up to World War I. However, sugar rationing during the war and a volatile sugar market in the war's aftermath damaged the company's financial health to such a degree that in 1923, Bradham declared bankruptcy and returned to running pharmacies in North Carolina.
Caleb Bradham knew that to keep people returning to his pharmacy, he would have to turn it into a gathering place. Like many pharmacists at the turn of the century, he had a soda fountain in his drugstore, where he served his customers refreshing drinks that he created himself. His most popular creation was a unique mixture of carbonated water, kola nuts, vanilla and rare oils, named "Brad's Drink" by his customers. Caleb decided to rename it "Pepsi-Cola," and advertised his new soft drink to enthusiastic customers.
Based PepsiCo is well-known for its soft drinks; Pepsi Cola was first formulated in 1898. However, today's PepsiCo has a huge portfolio of 22 beverage, snack, and food brands. ... Regardless, times are changing, and PepsiCo is changing with them.

1.2 LEADERSHIP STYLE

Indra Nooyi is the CEO of PepsiCo, the number one person, holding the vision of the company in her grasp. That vision is Performance with Purpose, an initiative for sustainability, and an appeal to the values of a changing culture. Expertly pairing her leadership skills with the 4 I’s of Transformational Leadership, Indra Nooyi drives this vision of transformation throughout PepsiCo.
She has a unique leadership style that she uses to motivate her employees and act as an advocate for them on policy changes in their workplace, but also outside it.
Indra Nooyi’s leadership style was very
-Inclusive.
-Respectful of the talents and skills of others, yet assertive in getting results.
She also believed that “the secret to success is not just working hard but doing what you enjoy’’.

1.3 PRODUCT DESCRIPTION