Company name: pepsi company logo

4.4 PLACE STRATEGY
PepsiCo uses a global network for distributing its products to consumers. Venues for distribution and sale are considered in this element of the marketing mix. PepsiCo’s places for distribution are as follows:
Retailers
Online merchandisers
Most PepsiCo products are available at retailers, such as supermarkets, grocery stores, and convenience stores. However, customers can access PepsiCo-licensed merchandise like tumblers and t-shirts through retailers and their websites. Based on this element of the marketing mix, PepsiCo’s places for distributing its products are mostly non-online retailers.


5.0 REFERENCES

https://pepsiphilippines.com/about-us/pepsi-cola-story
https://en.m.wikipedia.org/wiki/PepsiCo https://www.bartleby.com/essay/Pepsi-Co-Strategic-Management-F3VA8ZSX7KG4Z
https://bstrategyhub.com/pepsico-swot-analysis/amp/
https://www.marketing91.com/marketing-strategy-pepsi/
http://panmore.com/pepsico-marketing-mix-4ps-analysis