Communication through social media

Instagram

Instagram is a great show-and-tell social media tool. Like Twitter, it utilizes hashtags to make it easier for like-minded people to discover your business and follow you. This social media platform is great for those in the retail business because you can use it to show off new arrivals. Own a bakery and want to fill your account with decadent pastries and desserts? Take photos of goods baked fresh that day and post them online with the appropriate hashtags. Own a boutique and have new arrivals for spring? Fashionistas scour Instagram daily in order to find new styles and brands. Put your new arrivals out there and tag them to get people’s attention. Like Twitter, the more you use

hashtags, the more you will be able to find people with similar interests who are also in your field. You will be able to network with people in your town and all over the world.

Why use Instagram for business

communication?

 Connect with customers

 Learn what people like

 Reach new audiences

 Fuel your other marketing channels

 Generate sales