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SYNTAX OF THE STRAIGHT LINE
 First four seconds
 Build and get into massive rapport, both conscious and unconscious
 Gather intelligence
 Transition to the body of the presentation
 Ask for the order
 Deflect and build certainty through the process of looping
 Lower the action threshold
 Add on pain
 Close the deal
 Massive referrals
 Develop customers for life
TEN CORE TONALITIES
1
 “I care,” “I really want to know”
2
 Declarative as a question
3
 Mystery/Intrigue
4
 Scarcity
5
 Absolute certainty
6
 Utter sincerity
7
 Reasonable man
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8
 Money-aside
9
 Obviousness
10
 “I feel your pain”
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ACKNOWLEDGMENTS
There are a few people who I feel I must thank. Obviously, my agent, Jan Miller,
who is a true force of nature, and the whole editing team at Simon & Schuster.
Their infinite patience with my glacial writing pace was above and beyond. Without
them this book would probably still be in the draft phase. Thank you all for the
sometimes-less-than-gentle nudges and basically forcing me to finish. I also want to
thank my manager, Scott Lambert, who has always had faith in me, no matter what
project we started on, and Alexandra Milchon, who first made me believe that I
could really succeed as a writer. Without your unflagging support, I’m not sure that
I would be where I am today.
I also want to send a special thank-you to my dear friend Barry Guesser. If he
were here today, I know that he would be one of my greatest cheerleaders. His belief
in me and his advice and support throughout the years will never be forgotten. I
miss you, Barry.
To my family: Anne, Carter, Chandler and Bowen, I know this book has been
all-consuming, so thank you for allowing me to put the time I needed to into this
endeavor. I can’t wait to be fully present for all of you again, in my own semi-
present way that you all love to make fun of. Also, I need to give a quick shout-out
to Jeff Turango, whose morning tennis sessions, where he never made a single
unforced error, kept me sane during the weeks; and then Vince Spadea, whose
morning tennis sessions kept me sane on the weekends, when I wasn’t busy chasing
after all the winners he hit or trying to figure out how someone could never stop
talking while they played, yet still be one of the top players in the world.
Most importantly, though, I want to thank my parents for their unwavering
support of me through all my life’s twists and turns. They made all of this possible.
I love you, Mom and Dad, and can’t thank you enough.
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ABOUT THE AUTHOR
Jordan Belfort
has acted as a consultant to more than fifty public companies,
and has been written about in virtually every major newspaper and magazine in the
world, including 
The New York Times, The Wall Street Journal,
the 
Los Angeles
Times, The Times of London,
the 
International Herald Tribune, Le Monde, Corriere
della Sera, Forbes, Businessweek, Paris Match,
and 
Rolling Stone.
Today, his proprietary Straight Line Sales and Persuasion System allows him to
take virtually any company or individual, regardless of age, race, sex, educational
background, or social status, and empower them to create massive wealth,
abundance, and entrepreneurial success, without sacrificing integrity or ethics.
Jordan’s two international bestselling memoirs, 
The Wolf of Wall Street
and
Catching the Wolf of Wall Street
, have been published in more than sixty countries
and translated into twenty-five languages. His life story was even turned into a 2013
major motion picture starring Leonardo DiCaprio and directed by Martin Scorsese.
FOR MORE ON THIS AUTHOR:
Authors.SimonandSchuster.com/Jordan-Belfort
MEET THE AUTHORS, WATCH VIDEOS AND MORE AT
SimonandSchuster.com
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