Cambridge ielts 1-15 series reading answers explained

=> ANSWER:: x
QUESTIONS 8-13: YES/NO/NOT GIVEN 

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83 
8.SALES REPS LIKE KIM SCHAEFER WORK TO A VERY LIMITED 
BUDGET 
Keywords: sales rep, Kim Schaefer, budget 
In paragraphs A and B, in which Kim Schaefer is mentioned, the writer gives some examples of gifts 
that sales reps can offer to doctors. These gifts might include: “a trip to Florida”, “a pair of tickets for a 
NY musical”, “a budget that could buy lunches and dinners for a small country”, “$1000 honoraria”, 
etc. So the budget for sales reps is actually huge, not limited. 
=> ANSWER: NO
9.KIM SCHAEFER‟S MARKETING TECHNIQUE MAY BE OPEN TO 
CRITICISM ON MORAL GROUNDS 
Keywords: marketing technique, criticism, moral grounds 
It is mentioned in paragraph C that “selling pharmaceuticals is a daily exercise in ethical judgement” 
and sales reps “work in an industry highly criticized for its sales and marketing practices”. 
+ moral grounds = ethical judgement 
+ marketing technique = marketing practices 
=> ANSWER: YES
10.THE INFORMATION PROVIDED BY DRUG COMPANIES IS OF LITTLE 
USE TO DOCTORS 
Keywords: information, drug companies, little use 
In paragraph D, it is written that “Sales people provide much-needed information and education for 
physicians. In much cases the glossy brochures, article reprints and prescriptions they deliver are 
primary sources of drug education for healthcare givers”. So, in fact, the information provided by drug 
companies is useful for doctors. 
=> ANSWER: NO
11.EVIDENCE OF DRUG PROMOTION IS CLEARLY VISIBLE IN THE 
HEALTHCARE ENVIRONMENT 
Keywords: evidence, clearly visible, healthcare environment 
In paragraph E, the writer states that: “Rarely do patients watch a doctor write with a pen that isn‟t 
emblazoned with a drug‟s name, or see a nurse use a tablet not bearing a pharmaceutical company‟s 
logo.” So it is clear that promotional products can be easily seen in the healthcare environment. 
=> ANSWER: YES
12.THE DRUG COMPANIES MAY GIVE FREE DRUG SAMPLES TO 
PATIENTS WITHOUT DOCTORS‟ PRESCRIPTIONS 
Keywords: drug companies, free drug samples, without doctor‟s prescriptions 

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84 
In paragraph F, the writer‟s idea is that free samples of drugs is “the most effective way of getting 
doctors and patients to become loyal to a product” and can affect “what physicians prescribe”, but 
there is no information about drug companies giving drug samples directly to patients.