Brand loyalty market challenger market

Task 3. Grammar
Ex 1. Tick the ten verbs which are not normally found in continuous forms. The first one has been done for you.
1 agree ✓ 8 prefer
2 believe 9 realize
3 belong 10 research
4 compare 11 seem
5 consist 12 stretch
6 contain 13 suppose
7 depend 14 surprise


Ex 2. Choose verbs from Ex 1 to complete the sentences. Put them into the correct form of the present simple.

1. It seems that our new range of equipment is becoming more and more popular.

2. ___________ he ___________ to our proposal?
3. Dreher has developed a new brand of beer that __________ any alcohol.
4. We may or we may not expand into China. It __________ on the success of our products there.
5. Our new range of toiletries___________essentially of environment-friendly deodorant sprays.
6. _________ all the respondents _________ to the same market segment?
Task 4. Writing.
What are the current consumer trends in your country?
Are consumers becoming more price-conscious, or is brand loyalty more important? Write your opinion (about 150-200 words)


Task 5. Make a presentation on the topic: The international markets

SELF-STUDY 4

Task 1. Vocabulary
Ex 1. Complete the text with the best words.
1 a) customers b) Guests c) tourists d) shoppers
2 a) waiters b) Help c) chefs d) service
3 a) crew b) assistants c) salesmen d) staff
4 a) needs b) functions c) success d) failure
5 a) tourists b) dealers c) travelers d) voyagers
6 a) tools b) facilities c) buildings d) machines
7 a) speeches b) lectures c) presentations d) talks
8 a) location b) Place c) venue d) situation
9 a) transport b) Street c) road d) traffic
10 a) reach b) Get c) arrive d) go
11 a) arrival b) Airport c) flight d) check-in

Ex 2. Match the sentence halves to complete the definitions of the words in bold.
1 Peak travel happens a) a change to a better seat or level of service.
2 When you check in, b) a room in a hotel/airport where people
can sit and relax.
3 Frequent-flyer points are c) a card you must show in order to get on a plane.
4 An upgrade is d) all the people who work at an airport, but not the
pilots or cabin crew.
5 A lounge is e) awarded by airlines to reward customer loyalty.
6 A boarding pass is f) at times when the largest number of people are
travelling.
7 Ground staff are have arrived. g) you go to desk at a hotel/airport to say you