Brand loyalty market challenger market

Task 3. Grammar
Ex 1. Complete the sentences with the verbs from the box. use each verb twice. Put each verb into the correct form and the correct tense – present simple or present continuous.

Invest sell take target work

1. Breitling and Cartier sellluxury watches around the world.

2. It only ………….our laboratory half an hour to test all the ingredients.
3. Which market segment …………they usually ?
4. Oh no! My printer ………….. properly. I’ll ask Leila to run off a copy of the report for you.
5. …… you ……….. more money in marketing this year?
6. Their advertising agency never ………… at weekends.
7. Do you think we …… a big risk if we postpone the launch of our new model?
8. Unfortunately, our range of soft drinks……….….. well at the moment.
9. This time, we …………… our advertising campaign on the young.
10. Our company ……………. a lot in R&D. That’s why we develop fewer new products than our competitors.

Ex 2. Complete this short business brief about Vietnam using the past simple or the present perfect forms of the verbs in brackets.

Vietnam . ….. . . .' (go) through many changes in its history and . . . . . .' (experience) many economic changes recently. It is currently experiencing an economic boom. In 1986, the government . . . . . . .' (introduce) economic reforms or doi moi (doi meaning change and moi new). The reforms . . . . . ' (permit) the setting up of free market enterprises and . . . ... . .' (abolish) the practice of collective farm ing. However, agriculture remains the most important part of the economy. Vietnam . . . . . ' (recently/become) the second largest producer of rice in the world after Thailand. The industrial seclor . . . . ' (show) dramatic improvement and expansion as well. In 1993, the World Bank . . . . . .' (declare) 58% of t h e population to be living in poverty. By 2005, this figure was less than 20%. Vietnam .. . . .' (also/make) great strides on the international stage in the last decade or so. It . . . . ." (become) a full ember of ASEAN in 1995, and of the WTO in 2006. The effects of this new·found prosperity can be seen everywhere. Large, glitzy malls . . . . . n (appear) i n major cities, while streets once filled with bicycles are now overflowing with locally produced Japanese, Korean and Chinese motorbikes and cars. Business visitors wishing to relax in a more traditional Vietnamese town should visit Hoi An. Hoi An . . . . ." (be) a major Asian trading port in the 17th and 18th centuries, and its picturesque architecture and relaxed lifestyle . . . . . ." (change) little over the years.