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 EXAM FOCUS POINT 
Many of these topics – such as barriers to communication, qualities of effective communication, 
counselling – may be set as questions. 
BPP Tutor Toolkit Copy

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CHAPTER 18
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PERSONAL EFFECTIVENESS AND COMMUNICATION 
 
437 
 
1
Time management 
Time
is a scarce resource and managers' time must be used to best effect. 
Urgency
and 
importance
must be recognised and distinguished. Tasks must be prioritised and scheduled. In-trays can be 
managed using the ABCD method. Other important matters are correct use of the telephone, availability 
to callers and seeing tasks through to completion. 
The scarcest resource any of us has is time
. No amount of investment can add more hours to the day or 
weeks to the year. All we can do is take steps to make more effective use of the time which is available 
to us. Planning how we spend our time is as normal to us as planning how we will spend our income, 
and you should already have considerable experience of both. 
To be worth their pay, every employee needs to add more value than they cost per hour
. If you do the 
same exercise for the whole team, you can see how expensive the time of your section actually is, and 
why keeping colleagues waiting to start a meeting or training course is more serious than just a breach 
of manners. It is important, therefore, that managers work as efficiently as possible. 
Time management 
is the process of allocating time to tasks in the most effective manner. 
Effective time management
involves attention to: 

Goal or target setting 

Focus 

Action 
planning 

Urgency 

Prioritising 

Organisation