Blockchain Revolution

Usage Data Analytics in the hands of artists at last, to attract the right advertisers
and sponsors, organize tours, plan promotions and crowdfunding resources and future
creative collaborations with other artists. The model could capture “so much of this
lost data around the world, like where are your fans, how old are they, what are they
interested in,” said Heap. “With that information, we could really tailor-make tours,
we could connect up with brands and initiatives that resonate with us, or promote
artists, products, or charities we love and support. I’m not talking names and e-mail
addresses type of info, a bit more zoomed out but still vitally useful data. We could
cross-reference it with other bands’ data for all kinds of interesting uses for fans and
artists alike!”
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