An analysis of language features in english advertisements

4.1.4 Exclamatory Sentence

Let’s first see an example.

Where else can you find so many hit shows in one place? Only in New York! (New York Times Magazine, Nov.11,1993)
In this advertisement, the writer put emphasis on the place——New York where you can watch the shows. The exclamatory mark at the end of the sentence gives readers a profound impression. Thus, it stimulates the consumers’ desire.
Another example:
“…I couldn’t believe it, until I tried it!” “I’m impressed! I’m really impressed!” (ibid)
This advertisement used the words said by the consumers. It sounds very true and then strengthens its function.
As exclamatory sentences should be accentuated and they are very emotive, using exclamatory sentences will make the information that the advertisement wants to deliver become more important.