An analysis of language features in english advertisements

5.6 Alliteration
Alliteration is the use of words that begin with the same sound in order to make a special communicative effect. For instance, “The fair breeze blew, the white foam flew, the furrow followed free.” It is often seen in idioms and poems. E.g.
In love there is no lack.
The best marksman may miss the mark.
…I came sudden, at the city's edge,
On a blue burst of lake… (The Harbor, by Carl Sandburg)
Alliteration is also applied in advertising because of its aesthetic feeling for the audience. Usually alliterations are pleasing to audience’s ears because of the clever choice of the word by the advertiser. By using alliteration, rhythms are bestowed on advertisements. In addition, the repetition of the beginning sound emphasizes the meaning the advertisement wants to express. The following are examples:
Let Sennheiser headphones and microphones fuel your music fires.