An analysis of language features in english advertisements



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Bibliography


[1] Encyclopedia Britannica, Inc. 1984. The New Encyclopedia Britannica[Z]. 15th ed. Chicago: William Benton Publisher.


[2] Fries, Peter. 1992. The structuring of information in written English text[J]. In Language Science 14:4; 461-468. Oxford, New York: Pergamon Press.
[3] Greg, M. 1994. Words in Ads[M]. London: Green Gate Publishing Services.
[4] Leech, G. N. 1966. English in Advertising[M]. London: Longman.
[5] Leech, Geoffrey. 1978. Semantics[M]. London: Penguin.
[6] Lund, J.V. 1947. Newspaper Advertising[M]. New York: Prentice-Hall.
[7] Merriam-Webster Inc. 1994. Merriam Webster’s Collegiate Dictionary[Z]. 10th ed. Springfield, Massachusetts: Merriam-Webster Inc.
[8] Russell, J. Thomas, W. Ronald Lane. 1996. Kleppner’s Advertising Procedure[M]. 13th ed. Prentice-Hall International, Inc., A Simon & Schuster Company.
[9] Sivulka, Juliann. 1998. Soap, Sex, and Cigarettes: A Cultural History of American Advertising[M]. Belmont, California: Wadsworth Publishing Company; 大连:东北财经大学出版社,1998.
[10] Fromkin, Victoria & Robert Rodman. Year of publication???An Introduction to Language[M]. third edition. Holt, Rinehart and Winson: New York.
[11] Vestergaard, Torben & Schroder, Kim. 1985. The language of Advertising[]M]. Oxford [Oxfordshire], New York, NY, USA: B. Blackwell
[12] Wells, William & Burnett, John & Moriarty, Sandra. 1989. Advertising: Principles & Practice[M]. New Jersey: Prentice-Hall.
[13] 方薇. 现代英语广告教程[M]. 南京大学出版社. 1997.
[14] 冯翠华. 英语修辞大全[M]. 北京:外语教学与研究出版社. 1997.
[15] 谢文怡&刘云腾. 广告英语[M]. 上海:上海交通大学出版社. 1997.
小蒋:
我的意见如下:

  1. 要下大工夫写好摘要和前言。注意参考穿插在文章中的意见。

  2. 注意黑体部分,黑体部分是有问题的。

  3. 将文章中的所有例子编上序号。

  4. 参考文献已经改好,个别问题注意解决。

  5. 整理设计好论文,使之美观大方。

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