An analysis of language features in english advertisements

Clean skin from head to toe. Neutrogena Body Clear body wash treats, even prevents body breakouts. (Cosmo Girl, Oct. /Nov., 1999:8) (This sentence does not involve any use of metaphor!!!)
It's a country rich in art, with a wealth of museums. Blessed by year round good weather, Spain is a magnet for sunworshippers and holidaymakers. （Spain Traveling Advertisement）
The first one implies that this kind of body wash can help clean your skin completely.???? The second one likens Spain to a magnet which strongly attracts the travelers there.
From these examples, we can find that with these figures of speech, the readers can get very wonderful imagination??? when reading these advertisements. Besides, through the abundant application of figures of speech in the advertising, the creativeness and imagination of the advertisers can be revealed. Simile and metaphor have been the shortcut to arrest the readers’ attention.