An analysis of language features in english advertisements



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Fly first class for free.
Sea, sun, sand, Seclusion—and Spain! Set in cool, palm-fringed grounds, but only twenty sun-soaked steps from the beach this new luxury hotel looks out on a magnificent sweep of the Costa Brava. (Costa Brava is a famous Spanish beach resort)
… when you consider their carpeted comfort and their crisp, neat, individual décor. (a hotel ad)
In the above advertisements, the same sound at the beginning of some words attacks the audience’s ears and minds repeatedly, continually and rhythmically. The sound has a strong appealing power to the audience. This kind of stress makes the audience pay more attention to the advertisements and appreciate the advertisements and even the products as well.

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