Adobe Brand Guidelines

49
Adobe Corporate Brand Guidelines | Adobe Confidential | 25 October 2010
When do I use trademarks on web pages?
•
They do not need to appear in the main 
title/heading of a page.
•
They should be used in all logos, 
buttons, badges, signatures, applicable 
mnemonics, etc even if the trademark is 
already applied elsewhere on the page.
•
They should appear in the first or most 
prominent mention (short of the title/
heading) on EVERY web page. (This rule 
applies even if the page in question is 
only available by a link from a webpage 
that already shows the trademark 
symbol.)
•
They should be used in anything that 
might be used separately from the page 
it is currently on - ie. web banners, FMA’s, 
interactive pieces, etc.
Trademark symbols on the web
Trademark symbols must be used consistently on our website in order to protect our trademarks.

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