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Adobe Corporate Brand Guidelines | Adobe Confidential | 25 October 2010
Examples where Adobe is a trademark—all products and services (Adobe carries a registration mark)
Adobe®
software
Adobe® solutions
Adobe®
products
Adobe® Photoshop®
Adobe® Minion®
Examples where Adobe is a trade name (no registration mark on Adobe)
Adobe logo
Adobe has partnered with . . .
Adobe e-store
Adobe brand
Adobe
values
Adobe colors
Adobe
employees
When to add a trademark symbol to “Adobe”
The term “Adobe” is both a trademark and a trade name. When used to describe the
company’s software
products or SaaS services, it is a trademark and must be used
with the ® symbol; when used only to refer
to Adobe Systems Incorporated, it is being
used as a trade name and no bugging is necessary—do not use a ® symbol.