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  Domain  name  selection 

 We start with this relatively simple decision, since there is some basic terminology that 

managers need to be aware of. Companies typically have many digital services located on 

  Internet  service 

provider (ISP) 

  A  provider  providing 

home or business users 

with a connection to 

access the Internet. They 

can  also  host   web-  based 

applications.   

  Management issues in creating a new  customer-  facing digital service 

  Backbones 

   High-  speed 

communications links 

used to enable Internet 

communications 

across a country and 

internationally.   

 Figure 3.4 

 Physical and network infrastructure components of the Internet (Levels 

IV  and  III  in   Figure   3.3   )       

Local

ISP

Access by:

leased line or

phone line

Local

ISP

LAN

Home PC

(client)

Business

email or

web server

Access by:

phone line

or cable

Global

ISPs

Backbones

‘The Internet’

Business PCs

(clients)

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Chapter 3  Managing digital business infrastructure

different domains, particularly for companies with different domains for different countries. 

The domain name refers to the address of the web server and is usually selected to be the 

same as the name of the company, and the extension will indicate its type. The extension is 

commonly known as the generic  top-  level domain (gTLD). Common gTLDs are: