A01 chaf6542 06 se fm indd

I

Digital business

services – applications

layer

II

Systems software layer

III

Transport or

network layer

IV

Storage/physical

layer

CRM, supply chain

management, data mining,

content management systems

Web browser and server software and

standards, networking software and

database management systems

Physical network and

transport standards (TCP/IP)

Permanent magnetic storage on web

servers or optical backup or temporary

storage in memory (RAM)

V

Content and

data layer

Web content for intranet, 

extranet and Internet sites,

customers’ data, transaction

data, clickstream data

Examples

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Part 1  Introduction

which are managed by commercial organisations. These  high-  speed links can be thought of 

as the motorways on the ‘information superhighway’, while the links provided from ISPs to 

consumers are equivalent to slow country roads.      

 Globally, many submarine cables form the backbone between countries, and these cables 

are susceptible to damage. For example, in January 2008 a ship’s anchor severed a cable in the 

Mediterranean, resulting in a dramatic slowdown in Internet access for people in India, Sri 

Lanka, Pakistan and the Middle East!  

  Management issues in creating a new  customer-  facing digital service 

 In this section we consider some of the issues that managers introducing new services need 

to be aware of, including: 

   

● 

  Domain  name  selection  

  

● 

  Selection of hosting services, including cloud providers  

  

● 

  Selection of additional SaaS (Soft ware as a Service) platforms.