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Augmented reality

Augmented reality (AR)

 is an exciting concept which can help companies improve their 

customer experience. It is best explained through examples:

  1 

Glasses Direct created its ‘Video Mirror’ app which enabled site visitors to model pairs of 

glasses using their webcam.

 2 

BMW used AR within a campaign launching their Z4 model on a ‘virtual’ test drive 

around the desk!

  3 

Layar demonstrated an estate agent application using the camera on a mobile phone 

while overlaying property information in a similar form to Google Street View.

 Mini-  case study 3.2 gives a futuristic example.