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How to refine apps in line with feedback. The success of apps is very dependent 

on feedback in the appstores and the need to fix bugs and add enhancements to 

compete shows the need for an ongoing development cycle with frequent updates. 

A whole new area of app analytics and new solutions will no doubt develop, but a 

challenge with apps, similar to that of Flash apps before them, is that measurement 

functionality needs to be specified in advance. Careful review of hurdle rates for 

the percentage of the user base who are using the app or its different functions is 

going to be a KPI here.