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Other hardware platforms

Apart from desktop and mobile access, there are a host of other and growing platforms 

through which to communicate with customers. For example:

  1 

Gaming platforms. Whether it’s a Playstation, Nintendo or Xbox variety of gaming 

machine, there are increasing options to reach gamers through ads or placements within 

games, for example in-game ads.

 2 

Indoor and outdoor  kiosk-  type apps. For example, interactive kiosks and augmented 

reality options to communicate with consumers.

  3 

Interactive signage. The modern version of signage, which is closely related to kiosk 

apps, may incorporate different methods such as  touch-  screen, Bluetooth or QR codes to 

encourage interactive.

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Part 1  Introduction

Box 3.1

Taking the mobile app vs site decision

Mobile apps

 are a highly significant development in mobile communications, indeed 

all digital communications, since they highlight a change in the method of delivering 

interactive services and content via mobile phones. Until the advent of apps, popular-

ised by Apple iPhone, the web browser had been seen by most people as the main 

model for delivering content via mobile phones.

The key questions to ask are: