Table of contents references 8

TABLE OF CONTENTS

REFERENCES 8

INTRODUCTION

Influenced that consumer behaviour is an analysis of market desires and decision-making in shopping and that consumers are now given a certain alternative in consumption or services to them. There is ample marketers' resource will react because the teaching to people's interests will maximise the number of products they purchase (Owen, 2018). In certain cases, shopping decisions are made according to the customers’ needs for products or services, and if strongly needed the probability of purchasing a particular type of good increases dramatically. It should be argued here, that during this globalisation period, customers want to procure or use new products or services, in a way that suppliers should continually be aware of each manufacturing stage and so the essence of a goods ought to be duly reformed to attract more buyers 'interest to the commodity (Owen, 2018). When individuals have had and have been treated to a commodity, he or she will usually buy a repeating item because people are still leveraging their prior experiences and knowledge. However, any city-going on particular the buying of the same commodity as service to hold traditional choices does not take an individual option in specific ways (Taylor, 2018). In reality by unique clients-based, furthermore. Here, it must be recalled that most publicities bring a whole program into production things when considering their clients are products being produced and, as a consequence, there may be a progress not going on rapidly for a corporation. The customer policies may then be the primary favor of company suppliers, making the product expandable as a consequences of the trading. Consumer behavior can be determined by two factors: psychological and cultural. These variables are psychological variables (motivation, attitudes and studying). In the product distribution stage, they are considered very expensive because people's statements are learned, the role of these variables in (Taylor, 2018). In addition, common priorities included social classes, neighborhoods, and history. The purchasing decision-making strategy on both of these factors is focused upon clear proves and simple queries. Mercedes GLE350 is analysed in this essay and on all these elements.

BACKGROUND OF THE COMPANY

The Mercedes-Benz corporate is Germany’s international automotive company. One of the world’s leading car and truck manufacturers. The creator of Mercedes-Benz, Carl Benz, first submitted his motor car patent in 1886 at the imperial Patent Office in Berlin. This model became the Benz Patent Motor Car, which is the first car that Benz created, but the first car created – ever. It had no gears, a top speed of 7 miles per hour, and you had to push it uphill. Basic, but functional and most importantly? Unique! Nothing quite like this had ever been seen before. Mercedes-Benz was actually two separate companies before they merged and created their first models: S, SS, and SSK. It’s no wonder the S-Class is so amazing today. This model has stuck around since it first was put into production. In 1888, Carl Benz’s wife, Bertha Benz took his car for a drive with her sons from Mannheim to Pforzheim in order to prove its functionality and capability.

Mercedes-Benz, a German multi-national division of Daimler AG, is known for its luxurious prestige, quality and performance. If you own one and are looking for Mercedes Benz car covers, we carry a full line. The company’s headquarters is located in Stuttgart, Baden-Württemberg, Germany, manufacturing luxury vehicles, trucks, buses and coaches. Its origins are traced back to January 29, 1886, when Karl Benz submitted a patented to the Imperial Patent Office for the Mortorwagen – regarded as the first automobile to be gasoline powered. The Mercedes-Benz automobile was born. Mercedes-Benz’s infamous slogan, “The Best or Nothing”, and their brand is one of the most recognized in the world (Bmwgroup, 2014).

PSYCHOLOGICAL FACTORS.

It is stated that customer behavior is an investigation into market preferences and the decision-making phase in purchasing and that customers are offered a particular option today as to goods for consumption or utilities for use. Therefore, advertisers are rather sensitive to their consumer behavior, since learning about people's desires will maximize the amount of items they buy (Owen, 2018). In certain situations, purchasing choices are taken in line with the customer's needs of goods or services, and the risk of buying a certain form of product rises significantly if it's desired highly.

Every company have a customer base that is defined as a group of customers that generally form the prime source of consumer spending and it's an important factor that companies take in consideration when they run their businesses. It is actually regarded as a business’s target market and they specifically study the customer behaviors, responses by using tools like market research, past experience. Any action or step the company take or undertaken will be fully dependable on its customer base. The name of Mercedes-Benz is an Appropriate expression that will give a chance for people to express their imagination about luxury in their mind. From our point of view, people are naturally attracted by the luxury. This specific thing make the company obligated to make or to implement some restriction on Releasing “low-end car under Mercedes-Benz brand in America” (Mercedes Benz Brand Attitude, 2011). But, considering the remaining parts on the world Mercedes-Benz has widely expand its customer base by releasing cars that particularly are comparative and cheap under its brand name.

The dealer of Mercedes-Benz says that prime standards of Mercedes-Benz brand including the luxury, quality and the other things it does. New country Motor cars achieved success in its business by its ability to exceed the expectation of customers through its Mercedes-Benz dealer the ability to make incredible service for new cars that didn't used yet and for the cars that already used in Mercedes-Benz sales, leases and service Available. According to all these facts Mercedes-Benz have a great ability to make its customer satisfied over any automobile brand. This is supported by an Extensive survey done through the world-famous “J.D. Power and Associates Index on the satisfaction of car buyers” (J. Clark, 2010). Mercedes-Benz ranked the first place over the other car brands in this study. 

In the end we see that Mercedes enjoy a high level of customer base, superior quality and have international brand recognition. This makes the company able to think that if it catches the Mercedes customer earlier. As a result, it will able to retain its customer for the rest of the life.

MOTIVATION

Motivation is the reason, conscious or no conscious, for behaving a particular way in a certain situation. Brands are constantly in search of new ways to motivate consumers to engage with, promote, and ultimately buy their products and services. The decision-making science behind motivation is an essential element to building brand equity and a loyal customer base.

When a person manages to satisfy his basic needs like having a cozy place of living and food, they cease being his motivators. Instead, they are substituted by more complicated needs. It’s quite obvious because a person who is concerned about problems of having enough food will hardly bother about art and self-expression.

This theory gives the companies an opportunity to figure out, which of their products meet specific customer needs. A good idea will be to make the customer’s desire a priority. The manufacturer’s desire should be a secondary priority. Not on the contrary.

The 2020 GLE 350 takes our top slot because we think that this mid-sized SUV will fulfill the desires of all high-class Mercedes customers that we know and love. The standard engine option is a reliable 2.0L turbo with 255 HP - powerful enough to tackle any trip, long or short. There is also a gas-free coasting feature that maximizes engine efficiency. The 9-speed automatic transmission packs a punch and allows you to flex a little bit out on the road. As for the luxury factor, there is the amazing 64-color ambient lighting feature that allows you to curate the vibe for your drive, choose an amplified and energetic one or a calmer and peaceful one. The linear-themed dash creates an organized and user-friendly interaction experience. The 3rd-row optional upgrade allows this versatile SUV to seat up to seven passengers. We think that this SUV is a great choice for a family-focused driver who doesn’t want to sacrifice style for practicality and comfort. While it is a bit pricier than our next SUV pick, the GLA 250, we think the splurge is reasonable if passenger capacity is a priority. We recommend this crossover for the conscious consumer who still wants a stylish and practical ride.

PERSONALITY

Personality describes a person’s disposition, helps show why people are different, and encompasses a person’s unique traits. The “Big Five” personality traits that psychologists discuss frequently include openness or how open you are to new experiences, conscientiousness or how diligent you are, extraversion or how outgoing or shy you are, agreeableness or how easy you are to get along with, and neuroticism or how prone you are to negative mental states.

Marketers have had better luck linking people’s self-concepts to their buying behavior. Your self-concept is how you see yourself—be it positive or negative. Your ideal self is how you would like to see yourself—whether it’s prettier, more popular, more eco-conscious, or more “goth,” and others’ self-concept, or how you think others see you, also influences your purchase behavior. Marketing researchers believe people buy products to enhance how they feel about themselves—to get themselves closer to their ideal selves

While demographic variables such as income, education, and marital status are important, we will look at gender, age, and stage of life and how they influence purchase decisions. Men and women need and buy different products (Ward & Thuhang, 2007). They also shop differently and in general, have different attitudes about shopping. You know the old stereotypes. Men see what they want and buy it, but women “try on everything and shop ‘til they drop.” There’s some truth to the stereotypes. That’s why you see so many advertisements directed at one sex or the other—beer commercials that air on ESPN and commercials for household products that air on Lifetime. Women influence fully two-thirds of all household product purchases, whereas men buy about three-quarters of all alcoholic beverages (Schmitt, 2008). The shopping differences between men and women seem to be changing, though. Younger, well-educated men are less likely to believe grocery shopping is a woman’s job and would be more inclined to bargain shop and use coupons if the coupons were properly targeted at them (Hill & Harmon, 2007). One survey found that approximately 45 percent of married men actually like shopping and consider it relaxing.

SOCIAL FACTORS

Consumers have different roles in purchasing products and services. Here, a role is defined as the expected behavior of an individual in a society. These roles can be as part of the consumer’s family, employment, or social status, among other things. For example, the role of father can be different than the role of mother in purchasing consumer goods. Although there are many different roles that can influence how a consumer behaves, three in particular are presented here: influencers, prosumers, and personas.

SOCIAL CLASSES

Social influences have also dramatic implications for the consumer decision-making method, and the position of social groups is important, so advertisers are likely to be conscious of purchasing patterns of their consumers in accordance with social classes (Niosi, 2020). The influence of social groups is regarded as the position of classes, but it is not dependent on additional feelings or information. The idea of social groups should be simple, but people assume that it has only occurred in the US. In the first position, citizens are clustered according to expertise, income and jobs (Zhenxgin, 2013). In the majority of instances, socioeconomic groups could easily be classified into three categories: the affluent citizens, who are called prosperous, in terms of income and goods. The second category is the center group composed of ordinary individuals. The last is the smallest category, which contains, more precisely, disadvantaged citizens who can barely satisfy their everyday demands for goods. Moreover, social groups have an unparalleled impact on the buying choice of a buyer (Hammett, 2019). In general, there is a large divide between the wealthy and the poorer ones, which implies that, considering their efficiency of their prices, citizens from the low category choose to buy commodities (Zhenxgin 2013).

This commercial emphasizes, the fact that this brand and car, the Mercedes Benz AMG not just gives you a feeling of excitement and unbelievable adrenaline. But also gives you a feeling that we humans wish we had more often. A feeling that you wish you could acquire on a daily basis, one that only comes when you flying 20’000 feet in the air out of a plane, or snowboarding down the biggest snow maintains in the world. Those feelings are what people like me live for, and this car gives me that feeling

CONCLUSION

In conclusion, marketing production in accordance with consumer-influencing buying decision is studied and it is evident that the position of psychological and social influences in customer behavior is the general feature of market growth as the amount of goods sold through recognizing customer claims and behaviors to products will increase. In this globalized age, the appetite for luxury cars is huge, and without the major car maker, world markets cannot be anticipated.