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Outbound email marketing 

Emails are sent to 

customers and prospects from an organisation.

Outbound logistics 

The management of resources 

supplied from an organisation to its customers and 

intermediaries such as retailers and distributors.

Overlay 

Typically an animated ad that moves around  

the page and is superimposed on the website content.

P 

PaaS (Platform as a Service) 

Provision of software 

services for application design, development, data storage, 

testing and hosting together with messaging tools for 

collaboration on the development project.

Packaged implementation 

Standard software is 

installed with limited configuration required.

Page impression (view) 

A more reliable measure than 

a hit, denoting one person viewing one page.

Page rank 

A scale of 0 to 10 used by Google to assess 

the importance of websites according to the number of 

inbound links (link popularity).

Page template 

A standard page layout format which 

is applied to each page of a website. Typically defined for 

different page categories (e.g. category page, product page, 

search page).