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N

Narrow and deep navigation 

Fewer choices, more 

clicks to reach required content.

Net neutrality 

The principle of provision of equal access 

to different Internet services by telecommunications 

service providers.

Net promoter score 

A measure of the number of  

advocates a company (or website) has who would 

recommend it compared to the number of detractors.

Notification 

The process whereby companies register 

with the data protection registrar to inform about their 

data holdings.

O

Offline marketing communications 

Traditional 

techniques such as print and TV advertising used to 

generate website traffic.

Online business model 

A summary of how a 

company will generate a profit identifying its core  

product or service value proposition, target customers 

in different markets, position in the competitive online 

marketplace or value chain and its projections for revenue 

and costs.