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Mobile commerce ( m-  commerce) 

Electronic 

transactions and communications conducted using mobile 

devices such as laptops, PDAs and mobile phones, and 

typically with a wireless connection.

Mobile marketing 

Marketing to encourage consumer 

engagement when they’re using mobile phones (particularly 

smartphones) or tablet devices.

MRO 

Maintenance, repairs and operations of 

manufacturing facilities.

Multichannel (omnichannel) digital business 

strategy 

Defines how different marketing and supply 

chain channels should integrate and support each other  

to drive business efficiency and effectiveness.

Multichannel and omnichannel marketing 

Customer  

communications and product distribution are supported 

by a combination of digital and traditional channels 

at different points in the buying cycle. Omnichannel 

references the importance of social media and  mobile- 

 based interactions in informing purchase.