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Maintenance phase 

Commences after the system  

is live.

Malware 

Malicious software or toolbars, typically 

downloaded via the Internet, which acts as a ‘Trojan horse’ 

by executing other unwanted activities such as keylogging 

of user passwords or viruses which may collect email 

addresses.

Managed email service 

Receipt and transmission of 

emails is managed by a third party.

 Marketing-  led  site  design 

Site design elements are 

developed to achieve customer acquisition, retention and 

communication of marketing messages.

Marketing mix 

Different factors that summarise the 

customer propositions offered by a business. Marketing 

mix refers to the 4 core Ps of Price, Product (including 

branding, Place and Promotion and the 7Ps of the 

extending Marketing Mix which include People, Process 

and Physical evidence.

Marketplace 

See B2B electronic marketplaces, 

exchanges and hubs.

Mashups 

Websites, pages or widgets that combine the 

content or functionality of one website or data source  

with another to create something offering a different type 

of value to web users from the separate types of content or 

functionality.