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Online market ecosystem 

Describes the customer 

behaviour or flow of online visitors between search 

engines, media sites, other intermediaries to an 

organisation and its competitors.

Online marketing communications 

 Internet-  based 

techniques used to generate website traffic.

Online marketplace 

Exchanges of information and 

commercial transactions between consumers, businesses 

and governments completed through different forms of 

online presence such as search engines, social networks, 

comparison sites and destination sites.

Online PR 

Maximising favourable mentions of your 

company, brands, products or websites on  third-  party 

websites which are likely to be visited by your target 

audience.