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  Situation  analysis 

  Collection  and  review 

of information about an 

organisation’s external 

environment and internal 

processes and resources 

in order to inform its 

strategies.   

  Environmental 

scanning and 

analysis 

  The  process  of 

continuously monitoring 

the environment and 

events and responding 

accordingly.   

     Introduction 

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Chapter 2  Marketplace analysis for e‑commerce

suppliers. (In Chapter 4 we examine the issues of the broader e‑commerce environment in 

more detail using the SLEPT framework to examine Social, Legal, Economic, Political and 

Technological issues.)

Figure 2.1

The environment in which digital business services are provided

Organisation

Real‑world Digital Business

The Smart Insights interview

Michael Welch of Blackcircles.com on creating a new online business