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Q. Which marketing activities are important to your continued growth?

Michael Welch, Blackcircles.com:

 The base of our continued growth actually hasn’t 

altered much from those early days. Customer satisfaction is still very much key, the 

desire to make the company a success is there and our USP is just as strong as it was 

back at the start of the last decade.

I suppose there has been a shift in that we were once the underdogs and now we 

are leading the pack. Implementing new ideas and technologies has played a major 

part in helping us to stay on top, i.e. making sure we are up to date with the best SEO 

techniques, embracing the world of social media and continually trying to offer more 

attractive services to our customers – the launch of car servicing being one such evo‑

lution on the original ‘tyre retailer’ tag that Blackcircles.com started with.

Underneath all that, though the company is supported by a foundation of ‘getting 

the basics right’.