Customer orientation
A well- designed site will have been developed to achieve
customer orientation
or customer-
centricity. This involves the difficult task of trying to provide content and services to appeal
to a wide range of audiences. For a B2B company the three main types of audience are cus-
tomers, other companies and organisations, and staff. The detailed breakdown of these
Page template
A standard page layout
format which is applied to
each page of a website.
Typically defined for
different page categories
(e.g. category page,
product page, search
page).
Cascading Style
Sheets (CSS)
A simple mechanism for
adding style (e.g. fonts,
colours, spacing) to web
documents. CSS enables
different style elements
to be controlled across
an entire site or section
of site.
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