Site design and structure
The structures created by designers for websites will vary greatly accord-
ing to their audience and the site’s purpose, but we can make some gen-
eral observations about design and structure. We will review the factors
designers consider in designing the style, organisation and navigation
schemes for the site.
Site style
An effective website design will have a style that is communicated
through use of colour, images, typography and layout. This should sup-
port the way a product is positioned or its brand.
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