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Customer orientation

A  well-  designed site will have been developed to achieve 

customer orientation

 or  customer- 

 centricity. This involves the difficult task of trying to provide content and services to appeal 

to a wide range of audiences. For a B2B company the three main types of audience are cus-

tomers, other companies and organisations, and staff. The detailed breakdown of these 

Page template

A standard page layout 

format which is applied to 

each page of a website. 

Typically defined for 

different page categories 

(e.g. category page, 

product page, search 

page).

Cascading Style 

Sheets (CSS)

A simple mechanism for 

adding style (e.g. fonts, 

colours, spacing) to web 

documents. CSS enables 

different style elements 

to be controlled across 

an entire site or section 

of site.