A01 chaf6542 06 se fm indd

Site design and structure

The structures created by designers for websites will vary greatly accord-

ing to their audience and the site’s purpose, but we can make some gen-

eral observations about design and structure. We will review the factors 

designers consider in designing the style, organisation and navigation 

schemes for the site.

Site style

An effective website design will have a style that is communicated 

through use of colour, images, typography and layout. This should sup-

port the way a product is positioned or its brand.