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Content marketing

Success in inbound marketing requires exceptional, compelling content to attract visitors 

to a site and then engage them. Different content types such as videos and buyers guides on 

e-commerce sites can help attract visitors through search engines and, since engaging con-

tent is more likely to be shared within social media, encouraging visitors to a site. To empha-

sise the importance of content marketing to gaining permission to communicate through 

email, encouraging sharing and ongoing engagement through websites and social media, 

the concepts of