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content marketing

 and content strategy have developed to describe best 

practice approaches. Today, by content we refer to the combination of static content form-

ing web pages, but also dynamic  rich-  media content which encourages interaction. Videos, 

podcasts,  user-  generated content and interactive product selectors should also be considered 

as content which should be refined to engage issues.

You can see the challenge that content strategy presents since today there are so many 

different types of content delivered in different forms to different places on different access 

platforms, yet it is increasingly important to engage customers in social media.

The definition suggests these elements of content management that need to be planned 

and managed: