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Crowdsourcing product opinion software. This is broader than web feedback, enabling 

customers to comment about potential new services. This is the approach used by Dell in 

the IdeaStorm (

www.ideastorm.com

) and similar forums are available through Uservoice 

(

www.uservoice.com

). Some customers will also feed back on the website experience or 

customer experience  off-  site in a forum, of which GetSatisfaction (

www.getsatisfaction.

com

) is the best known.

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Simple page or concept feedback tools. Again a form of crowdsourcing, these tools give 

feedback from an online panel about page layout, messaging or services. On SmartInsights.

com we use Qualaroo (

www.qualaroo.com

) to ask specific questions on what people are 

looking for from our services.