A01 chaf6542 06 se fm indd



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[Chaffey, Dave] Digital business and E-commerce 2nd book

Systems integrator 

A company that organises the 

procurement and installation of hardware and software 

needed for implementation.



T

Tacit knowledge 

Mainly intangible knowledge that is 

typically intuitive and not recorded since it is part of the 

human mind.



Tailored development 

The standard solution 

requires major configuration or integration of different 

modules.


 Talk-  through 

A user verbally describes his or her 

required actions.

Target marketing strategy 

Evaluation and selection 

of appropriate segments and the development of 

appropriate offers.



Task analysis 

Identification of different tasks, their 

sequence and how they are broken down.

Technology scouting 

A structured approach to 

reviewing technology innovations akin to football 

scouting.




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