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Web accessibility 

An approach to website design that 

enables sites and web applications to be used by people 

with visual impairment or other disabilities such as motor 

impairment. Accessibility also demands that web users 

should be able to use websites and applications effectively 

regardless of the browser or access platform they use and 

its settings.

Web address 

See URL (uniform or universal resource 

locator).

Web analytics 

Techniques used to assess and improve 

the contribution of  digital marketing to a business including 

reviewing traffic volume, referrals, clickstreams, online 

reach data, customer satisfaction surveys, leads and sales.