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Middleware 

Software used to facilitate communication 

between business applications including data transfer control.

Microformats 

A simple set of formats based on 

XHTML for describing and exchanging information about 

objects including product and travel reviews, recipes and 

event information.

Microsite 

A  small-  scale destination site reached on 

clickthrough which is part of the media owner’s site.

Milestone 

Key deadline to be achieved during project, 

usually with defined deliverable criteria.

Mission statement 

See Vision or mission statement.

 Mixed-  mode  buying 

The process by which a customer 

changes between online and offline channels during the 

buying process.

Mobile apps 

A software application that is designed  

for use on a mobile phone, typically downloaded from 

an App store. iPhone Apps are best known, but all 

smartphones support the use of apps which can provide 

users with information, entertainment or  location-  based 

services such as mapping.