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Multichannel marketing strategy 

Defines how 

different marketing channels should integrate and support 

each other in terms of their proposition development and 

communications based on their relative merits for the 

customer and the company.

Multiscreening 

A term used to describe simultaneous 

use of devices such as digital TV and tablet.

 Multi-  tenancy  SaaS 

A single instance of a web 

service is used by different customers (tenants) run on 

a single server or  load-  balanced across multiple servers. 

Customers are effectively sharing processor, disk usage 

and bandwidth with other customers.