A01 chaf6542 06 se fm indd

Internet service provider (ISP) 

A provider enabling 

home or business users a connection to access the 

Internet. They can also host  web-  based applications.

Interruption marketing 

Marketing communications 

that disrupt customers’ activities.

Interstitial ads 

Ads that appear between one page and 

the next.

Intranet 

A private network within a single company 

using Internet standards to enable employees to access  

and share information using web publishing technology.

Inventory turnover 

An indication of efficiency of 

inventory turn calculated by the cost of goods sold divided 

by the average inventory.

IPTV (Internet Protocol Television) 

Digital television 

service is delivered using Internet Protocol, typically  

by a broadband connection. IPTV can be streamed for  

 real-  time viewing or downloaded before playback.