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Glossary

Intermediary 

An organisation or  e-  commerce site  

that typically brings buyers and sellers together.

Internet 

The Internet refers to the physical network 

that links computers across the globe. It consists of the 

infrastructure of network servers and communication 

links between them that are used to hold and transport 

information between the client PCs and web servers.

 Internet-  based  market  research 

The use of online 

questionnaires and focus groups to assess customer 

perceptions of a website or broader marketing issues.

Internet governance 

Control of the operation and  

use of the Internet.

Internet marketing metrics 

Measures that indicate 

the effectiveness of Internet marketing activities in 

meeting customer, business and marketing objectives.