7 metodika indd

3 Match the place and description. (5x2=10)
e.g. 1f
1) Bookshop  a) We go there to buy medicine. 
2) Chemist’s  b) You can learn news in newspapers and magazines.
3) Florist’s  c) The place where we buy meat. 
4) Greengrocer’s d) Fruit and vegetables are sold there.
5) Newsagent’s e) You can buy fl owers there. 
6) Butcher’s  f) People buy books there.
Answer key: 1f, 2a, 3e, 4d, 5b, 6c
4 Read and match the years and events. (6x2=12)
e.g. 1f
   
   
John  Cadbury,  who  founded  the  family  company  in  1824,  paid  a  lot  of 
attention to advertising. When he opened his fi rst shop, he spent lots of money 
on  its  decoration.  In  this  shop  a  Chinese  man  in  traditional  Chinese  costume 
worked. It made a lot of people visit this shop. 
In 1824, his fi rst ad was published in the Birmingham Gazette. In the 1866 
advertisements, he said that this chocolate had a little fat and good taste. It was 
cheap and there were no bad ingredients. He also added that his chocolate was 

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clean and it could  treat diff erent illnesses. People started to buy more and more 
of this chocolate. 
In  1900,  Cadbury  started  publishing  posters  with  ads.  There  were  ads  in 
diff erent magazines. After the First World War, Cadbury organized excursions to 
his factory. Cadbury Dairy Milk was sold at busy public events. Cadbury became 
the nation’s leading company. 
In  1935,  a  fi lm  was  made  to  advertise  Cadbury.  Later  there  were  radio 
programmes about Cadbury. 
During the Second World War (1939-1945), Cadbury made its products with 
dry milk because there was little milk in the country. After the War, Cadbury 
opened  Chocolate  Houses  which  were  like  cafes.  Advertising  on  television 
started in 1955.
Now ads are shown on TV and all over the Internet.  
1) In 1824,  a) Cadbury made its products with dry milk.
2) In 1866,  b) Cadbury became the nation’s leading company 
3) In 1900,  c) advertising are shown on TV and on the Internet.  
4)  In  1935,    d)  the  advertisements  said  that  chocolate  was  cheap  and 
       there were no bad ingredients. 
5) In 1939-1945,  e) advertising on television started.
6) In 1955,   f) the fi rst ad was published.
7) Now   g) a fi lm was made to advertise Cadbury.