7 metodika indd

Lesson 4 Advertising
Aims
Learning 
outcomes
Vocabulary 
and structure
Required 
equipment
Educational:
- to learn the new words related 
to the topic
Developing:
- to enable pupils to talk about 
advertisement, logos and 
slogans
Socio-cultural:
- to raise awareness of famous 
brands
By the end of the 
lesson, pupils will 
be able to talk about 
products and their 
advertisement.
advertisement/
advert/ad, 
advertiser, 
advertising, 
advertise
Textbook; 
the DVD of 
the book 
Homework checking. 5 min
Activity 1a Write down the words. 3 min
Objective: to work on word formation
STEP 1: The pupils copy the words in their notebooks.
STEP 2: Establish the meaning of these words.

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Activity 1b Put the words in 1a in the correct place. 5 min
Objective: to raise awareness of stress and syllable
The pupils fi ll in the table.
Answer key:
O
Oo
Ooo
oOoo
Oooo
ad
advert
advertise
advertisement
advertiser, 
advertising
Activity 1c Listen and repeat. 3 min
Objective: to develop pronunciation
The pupils listen and repeat.
DVD script:
ad, advert, advertise, advertiser, advertising, advertisement
Activity 2 Work in pairs. Match the logos and slogans. 4 min
Objective: to raise awareness of famous brands
STEP 1: Establish the diff erence between logos and slogans.
STEP 2: Ask  the  pupils  to  look  at  the  logos  and  say  what  companies  they 
represent. Ask what these companies sell.
STEP 3: The pupils match the logos and slogans.
Answer key: 1B, 2C, 3A, 4E, 5G, 6F, 7D