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4b Read and choose the correct word. (5x2=10)
e.g. This is a story about the king who liked/did not like new clothes very much.
The two tailors could not sew but they said that they could/could not make a beautiful suit.
The tailors did not use/used real material.
The minister could/could not see the new suit.
People could/could not see the king’s new costume.
The king was/was not clever.
Answer key: 1) could; 2) use; 3) could not; 4) could not; 5) was not
Total = 50 points
The list of new active and passive vocabulary
Unit 5
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actually adv
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floral adj
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saying n
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atlas n
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formal adj
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scarf n
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attractive adj
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glass n
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sell v
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basket n
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high-heeled adj
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seller n
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be made of
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hip hop n
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shoes n
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brave adj
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include v
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short-sleeved adj
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cardigan n
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knew past of know
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silk adj, n
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casual adj
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latest adj
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size n
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character n
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leather adj, n
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socks n
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checked adj
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long-sleeved adj
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sold past, pp of sell
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cloth n
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look for v+prep
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striped adj
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clothes n
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metal n, adj
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suit v
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cotton adj, n
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most adj
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sweater n
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culture n
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neat adj
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take a size v+n
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describe v
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neatly adv
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taste n
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embroidered adj
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one by one
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threw past of throw
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embroidery n
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pay attention v+n
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try on v
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even if adv
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personal adj
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way of life
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fashion n
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plain adj
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well-dressed adj
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fit v
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polka-dotted adj
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what is it made of?
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fitting room n
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polyester n
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woke past of wake
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flannel adj, n
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reason n
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wood n
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flat adj
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Home Reading 5
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army n
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hunt v
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royal adj
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arrow n
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join v
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rule v
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be afraid of smb., smth.
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kept past, pp of keep
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sheriff n
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boots n
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land n
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shoot v
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bow n
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land v
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shot past, pp of shoot
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bowman n
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leave v
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shout v
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bull’s eye
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left past, pp of leave
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sire n
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catch v
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let v
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take a shot
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close v, adj
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line up v
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target n
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danger n
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merry adj
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that’s why
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find out v
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prison n
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told past, pp of tell
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flew past of fly
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pull off v
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too adv
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get v
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quick adj
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wore past of wear
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guard n, v
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Inquiry question:
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What makes us want to buy products?
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Inquiry theme:
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To understand that advertising influences the way we shop
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In this unit the pupils will ...
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read short texts, adverts and slogans
listen to dialogues and short texts
ask for and give information about shopping
learn how advertising influences the way we shop
learn how to bargain
learn how to make an advert
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Lesson 1 Let’s go shopping!
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Aims
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Learning outcomes
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Vocabulary and structure
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Required equipment
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Educational:
to learn new words related to the topic
Developing:
to enable pupils to talk about advertisements, products and their logos;
to improve listening skills aimed at getting detailed information Socio-cultural:
to raise awareness of advertising
and famous brands
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By the end of the lesson, pupils will be able to talk about different products and the way how they are advertised.
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Vocabulary related to advertisements
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Textbook; the DVD of the book
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Activity 1a Work in groups of 4. Look at the pictures. What do they sell? 5 min
Objectives: to introduce the topic;
to create a friendly atmosphere
STEP 1: The pupils look at the pictures.
STEP 2: Ask the pupils to think and say what purposes of these advertisements
are.
Activity 1b Choose one brand. Answer the questions. 8 min
Objectives: to develop speaking skills;
to raise awareness of logos
STEP 1: Ask the groups to choose one advertisement.
STEP 2: Ask them to describe the adverts by answering the following questions:
How do you know they sell that product? What does the logo tell you?
Where can you buy this product? Where is this product advertised?
Activity 2 Work in pairs. Identify your two favourite advertisements. (you do not have to like the product). Answer the questions. 9 min
Objectives: to develop speaking skills;
to explore advertisements
STEP 1: Ask the pupils to choose two advertisements they like.
STEP 2: Ask the pupils to describe these advertisements. (Point out that they can describe colours, shapes, forms, sounds, logos, etc.)
STEP 3: Ask the pupils to say what feelings they experience on seeing or hearing these adverts.
Activity 3a Work in pairs. Look and answer the questions. 8 min
Objectives: to predict the content of the listening text;
to activate background knowledge and generate interest
STEP 1: Ask the pupils to look at the pictures and say what they see there.
STEP 2: Ask the pupils to answer the questions. Say they will check their ideas in the next activity.
Activity 3b Listen and check your ideas. 5 min
Objective: to develop listening skills
STEP 1: The pupils listen to the DVD and check their ideas.
STEP 2: Ask how close their ideas were.
DVD script:
People all around the world enjoy drinking Coca-Cola. It is popular both in America and the world. Its story started in the USA more than 100 years ago but its recipe was different from today. The name of Coca-Cola was the idea of Frank Robinson, the book-keeper of Dr. Pemberton. In fact, Frank Robinson created the first famous Coca-Cola logo. In its first year, Coke (a nickname for Coca-Cola) was not a success. In 1887, Asa Candler bought the recipe from John Pemberton. With a lot of advertising and a good business plan Coca-Cola became one of the most popular drinks. In 1892, a second Coca-Cola company appeared and this is the Coca- Cola Company that still stands today.
In fact, the first bottles of Coca-Cola appeared in 1894, and the first cans of Coca-Cola in 1955.
There were a lot of advertisements in many newspapers and magazines, on the posters and on many billboards on the roads. In addition, Coca-Cola also used radio.
Many people think that Coca-Cola gave the picture of Santa Clause as an old man in a red suit with a white beard. Today, the Coca-Cola Company is still one of the largest advertisers in the world. It not only advertises in newspapers, radio, television, film and on the Internet, but also advertises at sporting and other events. During the 1970’s one of the radio programmes produced a hit song
“I’d like to teach the world to sing”.
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Activity 3c Listen one more time and complete the sentences. 8 min
Objective: to develop listening for detailed information
STEP 1: Explain to the pupils that they must listen to the DVD one more time and fill the gaps while listening.
STEP 2: If time permits, you can ask some comprehension questions:
Who was the author of the receipt?
Was this product popular from the very beginning? How is Coca-Cola advertised nowadays?
Answer key: 1) America; 2) 100; 3) famous; 4) 1887; 5) 1892; 6) bottles; 7)
newspapers; 8) old man; 9) Internet; 10) song
Homework 2 min
Explain to the pupils that they must describe the advertisement they like. Point out that they had better have a copy, screenshot or record of the advert.
Explain that they should describe the advertisement picture and the feelings it arouses.
Lesson 2 Shopping centres
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Aims
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Learning outcomes
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Vocabulary and structure
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Required equipment
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Educational:
to learn the new words related to the topic
Developing:
Socio-cultural:
to raise awareness of shopping places
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By the end of the lesson, pupils will be able to talk about places they do shopping.
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Familiar words: words related to shopping
New words: butcher’s, chemist’s, florist’s, greengrocer’s, newsagent’s
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Textbook; the DVD of the book
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Homework checking. 4 min
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