2 English for Information Technology A2-B1 Vocational English Teacher’s Book

Reading 

2

  Students read a web page about pricing models 

commonly used for software and match them to 

the features listed.  

1 freeware     2 subscription pricing 

3 traditional pricing     4 tiered pricing/freemium 

pricing     5 subscription pricing     6 freemium 

pricing 

Extra activity 

Ask students to work in small groups and 

think about software they have bought or used. 

What pricing model(s) did they use? They 

should be prepared to explain their decisions.  

Listening  

3

 

►  26 

 Students listen to three salespeople 

describing software that they sell and decide 

which of the pricing models from the reading 

each person describes. 

1 traditional     2 freemium     3 tiered, 

subscription  

4

  In preparation for the language work that 

follows, students listen again and complete  

the questions.