Conduct modern marketing research using consumer expectations in the consumer goods market

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International Conference on Academic Integrity
 
www.online-conferences.com 
190
CONDUCT MODERN MARKETING RESEARCH USING CONSUMER EXPECTATIONS 
IN THE CONSUMER GOODS MARKET 
 
Anvar Khabibullayev, PhD 
Researcher, Tashkent state university of economics 
 
Abstract:
This article explores the ability to understand how consumer behavior and customer 
experience have changed to date due to the digitalization of the economy and how they will evolve 
in the future. 
Key words: 
consumer goods market, consumer expectations, modern marketing research, 
digitalization of the economy.
 
 
As a major catalyst for change, the digitization of everyday life is helping to open up new 
opportunities for both consumer companies and consumers themselves, accelerating the 
transformation of the market and consumer consciousness. Keeping a finger on the pulse and 
quickly adapting to new consumer behavior is an urgent task today. 
Companies that do not have this understanding and do not take steps to adapt to the “new reality” 
will be left behind those who manage to win the attention, loyalty and respect of consumers. 
Consumer expectations have also shifted, prompting retailers to rethink their approach to customer 
experience and create an adaptive and personalized customer journey. 
These elements of the consumer experience are also important, as they may discourage future 
interactions with the brand. 
1-figure. Total growth of retail turnover in annual terms, % 
9 
9 
17 
22 
30 
40 
59 
80 
0
10
20
30
40
50
60
70
80
90
Lack of a personalized approach
Incorrect or unethical media positioning
Lack of Available Technology Attributes
Non-sustainable production/materials
Data breach
Poor delivery quality
Poor service (lack of knowledge, rudeness,…
Poor product quality

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