Advertising

A dvertising

1. 
   Look at these words. Label each word 1 for 'advertising media'(средства распространения рекламы), 2 for 'methods of advertising'(способы/методы рекламы) or 3 for 'verbs to do with advertising'.
   

advertorials 2 banner ads billboards(AmE)/ hoardings (BrE) cinema commercials communicate

Endorse Exhibitions free samples Internet leaflets/flyers outdoor advertising place

point-of-sale pop-ups posters press product placement radio run

Sponsor Sponsorship Target Television viral advertising

2. 
   Which of the verbs you identified in Exercise 1 combine with these nouns?
   

1 a campaign 3 an advertisement 5 a consumer
2 a product 4 an event 6 a message

3. 
   Choose the most suitable words to complete these sentences:
   

1)A lot of cosmetics companies give away leaflets/commercials/free samples so that customers can try the product before they buy.
2)Advertising companies spend a lot of money on creating clever slogans/posters/exhibitions that are short and memorable, such as the message for Nike: 'Just do it'.
3)Celebrity exhibition/research/endorsement is a technique that is very popular in advertising at the moment.
4)If news about a product comes to you by word of mouth/the press/ the Internet, someone tells you about it rather than you seeing an advert.
5)Many companies use post and electronic slogans/mail shots/posters because they can target a particular group of consumers all at the same time.

4. 
   (Hometask) Give examples of:
   

1) any viral campaigns you have read about
2) clever slogans that you remember from advertising campaigns
3) sponsorship of any sporting or cultural events.

5. 
   (Hometask) Complete the text with the words in the box. There are some words which you will not need.
   

You may disagree that advertising is an art, you may even find it irritating at times, but it has certainly become part of our life. The newspaper article that you started reading turns out to be an
(1) . . . . . . . . The programme you are watching on TV is suddenly interrupted by a series of (2) . . . . . . . . . . for various consumer goods, including one for Crispin's Crisps,
(3). . . . . . . . . by your favourite film star. And no sooner do you start surfing the Internet than (4). . . ..... invade your screen. So you take a break and go for a stroll, only to take in once more how much (5) . . . . . . . . . . . . have indeed changed your cityscape. Then, on entering your local supermarket, you notice immediately that (6) . . . . . . . . . advertising is alive and well, but do not refuse the (7) . . . . . . . given away that day. Finally, you just do it - yes, you buy three packets of Crispin's and walk back home with a spring in your step.

6. 
   Tick the correct sentences. Add the where necessary in the other sentences. You may need to add the more than once.
   

1) Knowledge of advertising code of practice is vital to those wishing to work in advertising industry.
2) We want to film a TV commercial in Russia.
3) The 'Think small' Volkswagen Beetle advert was one of most successful advertising campaigns of 20th century.
4) Four major brands - AOL, Yahoo!, Freeserve and BT - all achieve awareness of over 40% amongst U K adult population.
5) Next year, I am going to work for an advertising agency in USA.

7. 
   This text is about a television advertisement. Some of the articles are missing. Write in the missing articles - 0, on or the - where appropriate.
   

8. 
   (Hometask) In each sentence of this text, one article is missing. Write a, an or the where appropriate.
   

Sweden has long history of rules and regulations aimed at guiding citizens on the right path. A majority of Swedes seem content with the prohibitions they believe help keep their country one of safest on Earth. As Sweden is extremely child-focused society, much of the
paternalistic protection is directed towards children. For example, all television advertising aimed at children under age of 12 - from junk food to toys to video games - has been banned on terrestrial channels before 9 p.m. since 1991. Although it has many admirers,
ban is not entirely successful because the satellite television stations that broadcast from outside Sweden are free to target children as much as they like. Despite this, health professionals say the relatively low incidence of children's advertising has been big factor in the exceptionally low levels of overweight children in Sweden.